New market entry in electronics: iLo

The 'Lo' should give it away:  if you can't get an iPod from Apple on time this year, perhaps you should check out what's available at a Wal-Mart near you.  They have launched their own consumer electronics brand, iLo, and have a product line that is debuting in stores where they are most likely to sell.

First launched in May with a plasma TV selling for $1000 less than its competitors, the line now includes MP3 players (one of which is pictured at right) and DVD recorders.

While Wal-Mart pushes the prices down on existing technologies, other brands are creating new products.  Samsung introduced the world's largest screen, nicknamed "Atlas:"  a 102" plasma screen that you can hang on your wall.  It will have to be a pretty big wall:  the screen measures about 7' across and about 4' tall.  They didn't reveal the price, but their 80" screen that came out several months ago sells for $45,000.  This would put it in the iHi market segment.